Broadribb Cycles Logo

About Us

Broadribb Cycles is an online bicycle shop owned by Broadribb Limited. Established in Oxford 1919... over 100 years ago

Before May 2021 we have successfully been trading online as DISCOUNT CYCLES DIRECT and we have always aimed to bring to our customers the best value bikes available.

We sell ladies bikes, mountain bikes, hybrid bikes, road bikes, clothing, accessories and spares from top brands such as Cannondale, Whyte, Orange, Bianchi, Marin, Merida, Altura, Fox and many more. Most of our products are discounted, and many are at even better clearance prices.

Our aim is to help you find the right bike in the right size, at the right price. A new feature on our website allows you to choose the correct size by rider height.

We understand that our customers enjoy the confidence of buying from a company with high street stores as well as an online presence. We have Broadribb Cycles stores in Banbury or Bicester that you are welcome to visit.

Our stores offer a more personalised sales service and bicycle repairs/servicing, you can even use our 'Click and Collect' service to browse online, place order and pick up from your preferred store.

Broadribb Limited
VAT Number: 194 249 732
Company Registration Number: 321989
Registered in England at:
Cranbrook House, 287-291 Banbury Road, Oxford, Oxfordshire OX2 7JQ

Our Contact details

IMPORTANT- If you need to contact us about an order you have placed, please use the enquiry form by clicking the button below. Please do not phone our stores as they do not have access to your order information.

Always better to email us. Please include your order number where possible


You may also call 01869 321 274 but often we are working in the warehouse and can't pick up.
(Monday - Friday: 10.00am till 5.30pm)
Bank Holidays: Closed

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